As more and more travellers are seeking seamless and hassle-free connectivity during their journeys, eSIM data solutions are becoming increasingly popular. These digital SIM cards can be downloaded onto a traveller’s device and activated without requiring a physical SIM card or any additional hardware. As an airline, offering eSIM data solutions to your customers can enhance their travel experience and differentiate your brand from competitors. However, presenting eSIM data solutions at the right touchpoints in the buying journey is critical to driving adoption and increasing customer satisfaction. This blog post will explore the best practices for presenting eSIM data solutions to travellers throughout their buying journey.
Pre-booking touchpoints
The pre-booking phase is an excellent opportunity to educate customers about the benefits of eSIM data solutions. According to a report by CarTrawler, airlines have experienced a conversion rate of up to 15% when presenting add-ons during the pre-booking phase. At this stage, airlines can present eSIM data solutions to customers through multiple channels such as email, social media, and website pop-ups.
Booking flow touchpoints
During the booking phase, customers are actively considering various options for their travel plans. According to a report by IdeaWorksCompany, airlines have experienced an increase in ancillary revenue per passenger of up to 20% by offering ancillary services during the booking process. This is an excellent opportunity to showcase eSIM data solutions as a value-added service. Airlines can provide customers with the option to add eSIM data solutions to their booking as an upsell. Additionally, airlines can leverage their loyalty programs to incentivize customers to try eSIM data solutions.
Pre-departure touchpoints
Before a customer departs on their journey, there are various touchpoints where airlines can present eSIM data solutions. For instance, airlines can send a reminder email to customers a few days before their departure, reminding them of the benefits of eSIM data solutions and offering a discount code for purchase. According to current best practices across our partners, reminder emails have a 19% open rate and a 4.5% click-through rate. Additionally, airlines can showcase eSIM data solutions on their website, mobile app, and social media channels.
Bundling
Airlines can bundle eSIM data solutions with other travel products, such as flights and hotels, as part of a holiday package. This will allow customers to stay connected from the moment they land at their destination without worrying about purchasing a local SIM card or using expensive roaming services. According to a report by Expedia, bundling can lead to cost savings of up to 20% for customers, and airlines can increase their average revenue per customer by up to 30%. By bundling eSIM data solutions with other travel products, airlines can offer a convenient and cost-effective solution to their customers’ connectivity needs.
In conclusion, offering eSIM data solutions to travellers can enhance their travel experience and differentiate airlines from competitors. Presenting eSIM data solutions at the right touchpoints in the buying journey is critical to driving adoption and increasing awareness. By following the best practices outlined in this blog post and leveraging these statistics, airlines can effectively present eSIM data solutions to customers and maximize the value of this value-added service.
